Executive AI Master Class
AI in Advertising and Public Relations
Master Certificate Program
Learn about Generative artificial intelligence (GAI) and its latest research and implications, guidance on how to integrate AI into your workflow, create valuable campaigns and products, and achieve competitive advantage in the era of AI.
Overwhelmed by AI innovations everyone is talking about? This certificate program will help you take full advantage of what the AI innovation has to offer to you through a step-by-step guidance on how to integrate AI into your workflow, utilize latest GenAI applications in your creative processes for advertising and PR campaigns, and conceptualize AI-assisted products. This program is filled with ready-to-use practical tips and latest research findings in the human-AI interaction collaboration.
Overview
This master certificate program is designed for professionals and educators in the fields of advertising, public relations, and marketing communications, who are eager to stay at the edge of this AI revolution. As production, concepting, and workflows of persuasive communication evolves with the advent of generative AI, there is a pressing need for industry experts and educators alike to build solid skills in mastering these technologies and gain AI literacy. This program is meticulously designed to:
- Introduce the fundamentals of AI and GAI technologies
- Deep-dive into the strategic implementation of AI and GAI for advertising/PR/marketing,
- Build understanding of ethical, policy, legal implications of GAI technology
This program aims to equip professionals to leverage AI for crafting compelling persuasive and creative content. Participants of this certificate program will stay competitive in the new era of AI, and also be ready to set new standards of innovations and efficiency in its own field. We look forward to unlocking the full potential of GAI with you!
Who Is This Course For?
- For advertising, public relations, and marketing professionals who are seeking to navigate new workflow with AI, and learn about the GAI technologies and its ethical implications.
- For business owners who are aiming to refine their advertising/PR/marketing practices, and boost consumer experience, sales, and overall efficiency.
- For educators in the field of advertising/public relations/marketing to learn about new practices and new knowledges about the GAI tools, and develop tailored curriculum content in its domain.
The Program Covers
- Introduction to Artificial Intelligence for Communications: Participants are equipped with foundational knowledge of AI, its relevance, and its transformative power in the persuasive communication sector.
- GAI and Advertising Strategy: This segment delves into Generative AI technologies and how they can be strategically applied to advertising for more personalized and effective campaigns.
- AIGC Production Practice: Attendees receive hands-on training in AI-generated content (AIGC), learning the skills to produce innovative content that resonates with audiences.
- AI Product Development for Consumer Solution: The course emphasizes the creation of AI-based products aimed at solving consumer-related challenges, focusing on the design, development, and deployment of such solutions.
- AI Ethics in the Ad/Strategic Communication Industry: A critical examination of the ethical considerations surrounding the use of AI in the industry, ensuring that participants are aware of the responsibilities and ethical implications of deploying AI in communications.
Program Dates
July 22nd - August 1st (Registration Deadline is July 15th)
Live Sessions:
This Certificate Program Includes
- 5 interactive live sessions
- Additional 5 in-depth lessons
- Hands-on Projects to apply learnings
- Private community of enthusiastic peers
- Direct access to the instructors
- Guided feedback and reflections
- Course Certificate upon completion
Master Class Fees
$799 for first cohort this summer.
Secure your spot before it's too late! Only a limited number of seats are available for this exclusive new course—register today!
Discounts available for 3+ group industry professional registration
Discounts available for educators
Discounts available for Loyola Alumni
To learn more about these discount opportunities or to requestone of these options, contact Minjin (MJ) Rheu, PhD at mrheu@luc.edu or Jing Tang, PhD at jyang13@luc.edu.
Fees are non-refundable.
Meet Your Instructors
Meet Minjin (MJ) Rheu, Assistant Professor of Computational Advertising and Strategic Communication
Dr. Minjin Rheu (Ph.D., Information and Media Studies, Michigan State University) is an assistant professor in the School of Communication at Loyola University Chicago. Her research focuses on the socio-psychological implications of emerging media technologies. Her recent works primarily revolve around human-AI interactions, focusing on lay users’ perceptions, understandings, and use cases of AI applications. Her studies have been published in flagship outlets in the fields of communication studies, information science, and human-computer interaction, including Communication Research, International Journal of Human-Computer Interaction, The ACM Conference on Human Factors in Computing Systems (CHI), and The ACM SIGCHI Conference on Computer-Supported Cooperative Work & Social Computing (CSCW), and have been widely cited by other scholars.
Meet Jing Yang, Associate Professor of Digital Advertising
Dr. Jing Yang (Ph.D., Information and Media Studies, Michigan State University) is an associate professor in the school of communication at Loyola University Chicago. Her recent research focuses on the adoption, implications, business, and societal impact of artificial intelligence in the field of advertising and marketing communications. Specifically, she is a pioneer in integrating AI technology in classroom settings and has developed the course “AI in Advertising” since Fall 2019. In addition, she has also published numerous journal articles and conference proceedings discussing her research findings regarding the impact of AI on education, consumers, professional development, and societies. Her works can be found in the Journal of Interactive Marketing, the Journal of Advertising, the Journal of Advertising Education, the Journal of Marketing Communications, Advertising and Society Quarterly, and the Journal of Interactive Advertising, among many others.
Learn about Generative artificial intelligence (GAI) and its latest research and implications, guidance on how to integrate AI into your workflow, create valuable campaigns and products, and achieve competitive advantage in the era of AI.
Overwhelmed by AI innovations everyone is talking about? This certificate program will help you take full advantage of what the AI innovation has to offer to you through a step-by-step guidance on how to integrate AI into your workflow, utilize latest GenAI applications in your creative processes for advertising and PR campaigns, and conceptualize AI-assisted products. This program is filled with ready-to-use practical tips and latest research findings in the human-AI interaction collaboration.
This master certificate program is designed for professionals and educators in the fields of advertising, public relations, and marketing communications, who are eager to stay at the edge of this AI revolution. As production, concepting, and workflows of persuasive communication evolves with the advent of generative AI, there is a pressing need for industry experts and educators alike to build solid skills in mastering these technologies and gain AI literacy. This program is meticulously designed to:
- Introduce the fundamentals of AI and GAI technologies
- Deep-dive into the strategic implementation of AI and GAI for advertising/PR/marketing,
- Build understanding of ethical, policy, legal implications of GAI technology
This program aims to equip professionals to leverage AI for crafting compelling persuasive and creative content. Participants of this certificate program will stay competitive in the new era of AI, and also be ready to set new standards of innovations and efficiency in its own field. We look forward to unlocking the full potential of GAI with you!
- Introduction to Artificial Intelligence for Communications: Participants are equipped with foundational knowledge of AI, its relevance, and its transformative power in the persuasive communication sector.
- GAI and Advertising Strategy: This segment delves into Generative AI technologies and how they can be strategically applied to advertising for more personalized and effective campaigns.
- AIGC Production Practice: Attendees receive hands-on training in AI-generated content (AIGC), learning the skills to produce innovative content that resonates with audiences.
- AI Product Development for Consumer Solution: The course emphasizes the creation of AI-based products aimed at solving consumer-related challenges, focusing on the design, development, and deployment of such solutions.
- AI Ethics in the Ad/Strategic Communication Industry: A critical examination of the ethical considerations surrounding the use of AI in the industry, ensuring that participants are aware of the responsibilities and ethical implications of deploying AI in communications.
$799 for first cohort this summer.
Secure your spot before it's too late! Only a limited number of seats are available for this exclusive new course—register today!
Discounts available for 3+ group industry professional registration
Discounts available for educators
Discounts available for Loyola Alumni
To learn more about these discount opportunities or to requestone of these options, contact Minjin (MJ) Rheu, PhD at mrheu@luc.edu or Jing Tang, PhD at jyang13@luc.edu.
Fees are non-refundable.